Inks Sponsorship Deal With the NFL’s Dallas Cowboys admin January 30, 2022 Inks Sponsorship Deal With the NFL’s Dallas Cowboys

On Wednesday, the firm announced it inked a deal with the NFL’s Dallas Cowboys as the team’s “exclusive digital asset partner.” The deal will bring a great deal of exposure in terms of television, signage, and radio and the digital currency company will also have its own club space inside AT&T Stadium in Arlington, Texas. Becomes the ‘Exclusive Digital Asset Partner’ for the Dallas Cowboys is joining a large swathe of digital asset companies targeting sports as the firm that was founded in 2011 is now partnering with the NFL’s Dallas Cowboys. According to reports from Dallas, will become the team’s “exclusive digital asset partner.” follows a number of crypto companies entering the sports industry like FTX and

The company founded by Peter Smith, Nicolas Cary, Antony Jenkins, and Jim Messina will enjoy a number of sponsorship opportunities like advertising and branding. CEO Peter Smith met Cowboys owner Jerry Jones at The Star in Frisco in order to reveal the new partnership.

“When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could,” Jones said in a statement on Wednesday.

Smith explained that the company chose the Cowboys because of the team’s legacy status and Cowboys fans will get some crypto perks. Cowboys fans will be able to win rewards and “exclusive experiences,” according to reporter Alexandra Skores.

“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency,”’s CEO said during the announcement.

Furthermore, the company is running a promotion where Cowboys patrons who purchase $100 in digital assets from will get an additional $50 bonus reward. The reports from local news stations in Dallas offered a lot of details concerning the partnership between the Cowboys and, except for the financial details. According to Skores, at The Star in Frisco Peter Smith and Jerry Jones “did not address what is paying for the sponsorship.”

“Over the past year, we have taken a cautious approach to sponsorships — why? We wanted to partner with only a select few teams and businesses that are first in their category, founder or family led, and have a reputation for integrity and long-term thinking. With the Cowboys, we’ve found our match,” the CEO explained in a blog post hosted on the company’s website.

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What do you think about’s sponsorship deal with the NFL’s Dallas Cowboys? Let us know what you think about this subject in the comments section below.

Jamie Redman is the News Lead at News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for News about the disruptive protocols emerging today.

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